Networking Event Series - 2017
I was asked to create a brand identity for a new after-hours networking series named RE/MIX to be held primarily in brewpubs. I wanted to create a central element that would encapsulate the concept and would offer the Events team a simple piece of collateral they could send to offices to create interest. I decided on a drink coaster.
I also felt that the event name needed something to further define it so as to avoid confusion. As we would be providing appetizers and networking games, I added "Network and Nosh" to all of the collateral.
Business Development Series - 2021
We were creating a new series to help our internal clients boost their productivity and increase profits. I was given the name of the series and asked to create something aspirational that would drive interest. The theme was to be around mountain climbing, but we wanted to avoid the hand-up cliche. I found a photo of a series of mountains, blend in our corporate colors into the shadows and highlights, and photoshopped a businesswoman silhouetted in front.
Destination Event
The Promotions VP wanted an event identity created around the destination of the event. As this would be an expense for them, she really wanted to sell that this would be a tropical adventure at the start of winter. I scoured for stock photos that had a sense of the nightlife of Miami without actually being too dark and would show off palm trees and the ocean. I then created a neon sign in pink and brand-appropriate colors to connect with the Miami Vice aesthetic.
Luxury Real Estate Website - myremaxcollection.com - 2020
I was asked to create a website to assist our luxury group with highlighting the new direction they were taking. They had brand images and a print aesthetic but needed a WordPress site for advertising it to agents/brokers.
I created a responsive site and then trained the marketing specialist on how to maintain it.
